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Wimbledon is targeting India to grow its brand, tapping into cricket’s popularity and engaging young audiences through collaborations, influencers, and technology. Indian cricketers like Virat Kohli, Sachin Tendulkar, and Rohit Sharma have become key figures in this strategy. With key partnerships, Wimbledon aims to blend tradition with innovation for global appeal.

Following India's defeat in the Leeds Test, former England captain Nasser Hussain critiqued Shubman Gill's captaincy debut, noting a lack of commanding presence compared to Kohli and Sharma. Hussain echoed Ravi Shastri's concerns about India's search for a seam-bowling all-rounder and highlighted issues with slip catching and lower-order batting collapses, which contributed to England's victory.

Anushka Sharma and Virat Kohli attended Wimbledon. Photos of the couple went viral. Anushka faced criticism regarding her appearance. Internet users defended her against ageist comments. They highlighted the double standards women face. Virat Kohli's appearance was not questioned. The couple's London stay fuels rumours of relocation. Anushka Sharma's last film was Zero. She completed filming Chakda Xpress in 2022.